Project Overview
Client: Médecins Sans Frontières (MSF)
Event: Asia Scientific Day 2024
Date: October 25th, 2024
Location: New Delhi, India
Duration: Full-day event (9 AM – 5 PM)
Objective: MSF’s Asia Scientific Day brought together healthcare professionals to share insights and innovations in global healthcare. The goal of the graphic recording was to make complex scientific content accessible and engaging, using a mix of humor, caricatures, and informative visuals.

Challenges & Goals
Challenges: The event covered technical topics that could be difficult to digest. MSF wanted to keep the event lively, interactive, and engaging throughout long sessions.
Goals: Visual clarity to simplify complex ideas for a diverse audience. Engagement through fun caricatures and artistic visuals. Provide a memorable post-event reference with key discussions captured visually.

Your Approach
Pre-Event: I met with MSF organizers to understand the agenda and speakers. The focus was on creating caricatures and humorous sketches that would add personality to the event while maintaining professionalism.
During the event: Created caricatures of speakers, adding humor to their talks. Illustrated fun and interactive elements like playful depictions of medical tools and audience reactions. For technical sessions, I balanced humor with clear infographics and flowcharts to explain complex topics.

Key Deliverables
Caricature-Laden Posters: Lighthearted caricatures of speakers and attendees, adding fun to the event.
Visual Diagrams & Infographics: Simplified scientific content, like disease prevention strategies and medical logistics.
Interactive Visuals: Fun sketches of audience reactions and key takeaways.

Results & Impact
Immediate Impact: Increased engagement through caricatures, keeping the atmosphere fun and lively. The humor encouraged attendees to engage more with the presentations and helped them connect with speakers on a personal level.
Long-Term Benefits: Enhanced recall as humor made it easier for attendees to remember key points. Post-event shareability through MSF’s internal channels and social media, broadening the impact. The playful visuals resonated with the diverse audience, reinforcing MSF’s global approach.

Conclusion
The graphic recording with caricatures successfully balanced fun with serious science. It helped make complex content more accessible, engaging, and memorable, creating a visually compelling record of MSF’s Asia Scientific Day. This project reinforced the power of creativity in professional events, proving that even serious topics can be communicated with humor and impact.

"The caricatures added an unexpected layer of joy to a serious event. They helped us connect with our audience in a personal, lighthearted way, and the positive feedback was overwhelming. The mix of art and science made the day truly unforgettable."
— Sevantee Ghosh, MSF Event Organizer, Asia Scientific Day 2024

Sevantee Ghosh

★★★★★

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